Google Ads agency in London that doesn’t hide behind jargon
We manage Google Ads for London ecom brands, SaaS companies, and service businesses. Search, Shopping, Performance Max. £500/month management plus 10% of ad spend.
London CPCs are brutal. Structure is the answer, not more budget
A London solicitor CPC can hit £35+. A London dentist CPC can hit £20. A competitive London ecom category might be £4-£8 CPC. You can’t outspend those numbers by throwing more budget at a broken account. You have to structure around them.
That means tight keyword match types (exact and phrase, not broad). Aggressive negative keyword lists. Conversion tracking that’s server-side, not just gtag. Smart Bidding fed with enough conversion data to actually work. Brand campaigns ring-fenced from Pmax. Landing pages that match intent.
Most London accounts we inherit are wasting 25-40% of budget on bad match types, un-negative’d keywords, and Pmax eating brand traffic. The fix is account structure, not bigger budgets.
What we work on first
- 01. Conversion tracking. If tracking is wrong, every decision downstream is wrong. Server-side GTM, enhanced conversions, CAPI where applicable.
- 02. Account structure. Brand, non-brand Search, Shopping, Pmax — split into separate campaigns with separate budgets.
- 03. Negative keywords. Layered exclusions, both account-level and campaign-level. Weekly search term review.
- 04. Bid strategy. Manual for low-data scenarios, tCPA or tROAS once we have statistical significance.
- 05. Creative and landing pages. Ad copy that matches landing page messaging. Test 3-4 ad variations per ad group minimum.
London ecom vs London service businesses
Different setups. Ecom lives and dies on Shopping and Pmax. We integrate directly with Shopify’s Google channel for feed management, then layer Pmax on top with brand exclusions so it doesn’t cannibalise free brand search.
Service businesses (solicitors, accountants, agencies, consultancies) live on Search. We build tight campaigns by service line, with landing pages that match intent, and conversion actions that track meaningful events — booked calls, qualified leads, not just form fills.
Pricing
£500/month management + 10% of ad spend. Client pays Google directly. Rolling monthly, 7 days’ notice.
Minimum recommended ad spend in London is £1,500/month — below that the CPCs chew through budget too fast to learn anything. Full service page: Google Ads Management.
FAQs
How much should a London business spend on Google Ads?
Service businesses: £1,500-£3,000/month minimum. Ecom: £3,000+. London CPCs are higher than the UK average by 20-50%.
Do you do Google Shopping feeds?
Yes — via Shopify’s Google channel, Merchant Center, or manually. Feed quality is 50% of Shopping performance.
What about LinkedIn Ads for B2B?
We focus on Google and Meta. For LinkedIn, we’d refer you to a specialist.
Can you audit my existing account before I commit?
Yes — free first-look audit for London businesses. We’ll tell you if we can actually help.
Who owns the ad account?
You. We manage under our Google Ads manager, account stays yours.
“Our calls have increased and we have seen improvements in our rankings on Google.”
— Simon Benford, verified Trustpilot review
More services in London
Google Ads in other UK cities
Let’s chat
Share your ad account read access and we’ll reply with a free audit of what’s leaking budget.
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