London / SEO

London SEO agency for brands that want compounding growth

We work with London ecom brands, SaaS companies, and service businesses across the capital — Shoreditch, Soho, the City, Canary Wharf, and beyond. Technical SEO, content strategy, and authority building from £400/month. Rolling monthly.

London SEO is the most competitive market in Europe

“SEO agency London” gets searched thousands of times a month. The SERP for it is filled with agencies, directories, and listicles. The SEO terms your business actually needs to rank for are equally contested — “accountants London”, “dentist London”, “Shopify agency London” — the competition is fierce because the money is real.

That doesn’t mean London SEO is unwinnable. It means you can’t win it with generic blog posts and £150/month “SEO packages”. You need a properly-structured site, real technical foundations, keyword mapping that goes beyond obvious head terms, and consistent digital PR.

We’re a Manchester-HQ’d agency working with London clients across categories. Being outside London is an advantage — we cost less than the average Shoreditch agency and deliver more, because our overheads aren’t WeWork memberships.

How we run SEO for London clients

01. Audit everything. Full technical crawl, Core Web Vitals review, indexation check, backlink profile, content gap analysis, competitor benchmark. Usually 2-3 weeks.
02. Prioritised roadmap. Everything we find, ranked by impact vs effort. You see what we’ll do first, second, third, and why.
03. Execution. Technical fixes, on-page optimisation, content production, link building — in parallel. Most agencies do one at a time to drag out retainers.
04. Reporting. Monthly plain-English report: what moved, what didn’t, what’s next. No 40-page PDFs.

Different London businesses need different SEO

A Shoreditch DTC brand on Shopify doesn’t need the same SEO playbook as a Mayfair law firm. The ecom brand needs product page SEO, collection page structure, category hierarchy, and schema. The law firm needs authority content, entity signals, service-area content, and local SEO.

We build the strategy per client. If you’ve ever had an agency tell you “we’ll do 4 blog posts and 10 backlinks a month” without asking what your business does first — you’ve met the wrong agency.

Pricing

Retainers start at £400/month. Most London clients sit at £600-£1,500/month depending on site size, competition, and content cadence. Rolling monthly, 7 days’ notice.

For context: a typical London SEO agency in Zone 1 charges £2,000-£5,000/month for equivalent work, because their rent is higher and they have account managers between you and the SEOs. We don’t have either of those problems. Full breakdown on the SEO service page.

FAQs

Are you based in London?

No — we’re based in Manchester. Most of our London clients prefer this (we’re cheaper, same delivery). We meet in London when useful.

How long until results in London?

Competitive London categories: 6-12 months for meaningful movement. Less competitive: 3-6 months. SEO isn’t a 30-day play anywhere, especially not in London.

Do you do digital PR?

Yes. Link building via digital PR, resource links, and relevant placements. London businesses have strong PR angles we can use — we lean into those.

What tools do you use?

Ahrefs, Screaming Frog, Search Console, GA4, and a stack of internal tools.

What about AI Search Optimisation?

Separate service — most London clients now run both. AI Search targets LLM citations, traditional SEO targets Google ranking.

“Before I met Oliver we were getting 2/3 leads a day. Their strategy led us to 10 leads a day.”

— Caroll, verified Trustpilot review

Let’s chat

Taking on 3 new London partners this quarter. Drop us a message and we’ll reply with an honest take.

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