Paid Media

Run for return, not for reach.

Google and Meta, managed in-house in Manchester. From £5k a month to £3M a month, we write the ads, make the creative and treat your spend like it's ours.

  • Built Different
  • Nero Fabric
  • The Observer
  • KitchenSmart
  • AirCaddy
  • Olympian Health
  • Ultrasound Plus
  • David Rozman
  • King Productions
  • StrengthLab LDN
  • Pro Clinics
  • NoSnore
£0Ma month in ad spend on our biggest accounts
£5ka month minimum ad spend
0+active partners, every sector
5.0on Trustpilot and Google

Everything paid. Nothing bolted on.

Six workstreams across Google and Meta, one team, one number to hit. Ecommerce, lead gen, local, B2B, subscriptions, apps. If it sells, we've run ads for it.

01

Strategy and structure

Account architecture built around what makes money, budgets split by objective, and nothing wasted buying clicks on your own name you'd get anyway.

02

Google Search and Performance Max

Capturing people already looking. Search term reviews weekly, negatives before they cost you, feed work and bidding that follows margin, not vanity.

03

Meta prospecting and retargeting

Creating demand, then catching it. Cold audiences, retargeting and full-funnel creative that matches where someone actually is.

04

Creative strategy and production

Creative strategists, video editors, designers and copywriters in-house. Statics, video, UGC briefs, a new batch tested every week. Winners scale, losers get killed.

05

Landing pages, when they're needed

If your page converts, we use it. If it's losing you the sale, we'll say so and build one for the ad and the audience, quoted separately as a project.

06

Tracking and reporting

Conversions set up properly, server-side where it matters, and a weekly report in plain English: spend, return, and what we're changing next.

What most partners take

Google and Meta together

One team running both, so they feed each other. Meta creates the demand, Google catches it, the creative learnings cross over and the budget goes wherever it's returning most that week. Every result on this page came from running both.

Work with us

Or one platform, done properly

Already have Meta covered in-house? Just want Google Search tightened up, or a Meta account built from scratch? We'll scope a single platform on the same rolling monthly terms. Most who start with one add the other within a quarter.

Scope one platform

All hands on deck.

Media buying is the job, but it's not the whole job. Plug in the people you're missing, or all of us, and Signal runs as your fractional marketing department. No hiring a team of eight to find out what works.

Build your team
  • Media buyersGoogle and Meta, in the accounts daily
  • Creative strategistsAngles, hooks, what to test next
  • Video editorsCutdowns, UGC edits, hook variants
  • DesignersStatics, carousels, brand-safe fast
  • CopywritersAds, pages, emails that sound like you
  • DevelopersLanding pages, tracking, Shopify and WordPress
  • AnalystsAttribution, reporting, the weekly truth
  • A strategist who owns itOne person accountable for the number

Where the money leaks, and how we plug it.

Most accounts we inherit are losing a third of their budget to four things. None of them are complicated. All of them need someone actually looking.

  • Paying for your own nameBrand searches would find you anyway. We cap brand spend and put the difference into people who don't know you yet.
  • Broad match with no negativesWeekly search term reviews. The junk gets excluded before it costs you, not at the quarterly review.
  • Sending ads to the homepageEvery campaign lands somewhere built for that ad and that audience, whether that's a page you already have or one we build. Message match, speed, one job.
  • Set-and-forget creativeMeta punishes stale creative. New ads in every week, tested against the incumbents, budget moved to what wins.
CampaignsLast 30 daysExample account
CampaignSpendConv.CPAROAS
Brand, Search£1,240186£6.6711.2x
Non-brand, Search£8,900412£21.605.4x
Performance Max£6,300258£24.424.6x
Broad, Search (paused)£00--
Total£16,440856£19.215.5x
CampaignsLast 30 daysExample account
CampaignSpendPurch.CPAROAS
Prospecting, broad£11,200468£23.933.9x
Retargeting, 30d£2,100214£9.819.1x
Creative test, wk 37£1,50052£28.853.2x
Lookalike 1% (paused)£00--
Total£14,800734£20.164.8x

The first 90 days.

Paid moves fast. The first quarter is about stopping the waste, launching properly and finding what scales.

Days 1 to 7

Audit and fix

Tracking verified, conversions rebuilt if they're wrong, account restructured, wasted spend paused. Same week.

Days 8 to 30

Launch

New structure live, first creative batch in, landing pages fixed or built where they're needed, negatives and audiences running from day one.

Days 31 to 90

Test and scale

Weekly creative tests, budget moving to what returns, Google and Meta feeding each other, first scaled winners.

Ongoing

Rolling monthly

Weekly reports, a monthly plan, and a retainer you can cancel with seven days' notice. We re-earn it every month.

Spend that came back.

All case studies
Nero Fabric, apparel. Meta and Google Ads, Shopify landing page.

One of the best when it comes to Facebook and Google ads. Has delivered consistently strong results for my clothing brand over the months, scaling spend profitably across both platforms. Would recommend to anyone.

N
Nero FabricApril 2026
Google
Fitness Finest, online coaching. Paid media, website rebuild.

Been trying to scale my online coaching for about a year and kept hitting a wall. Signal rebuilt my website properly and took over my ads and honestly it's night and day. Sign ups are consistent every week now instead of the feast or famine I had before. Ollie actually understands the business side not just the marketing which makes a massive difference.

F
Fitness FinestApril 2026
Google
Julie Lurie, online florist. Paid media, website rebuild.

Honestly can't recommend Signal enough. I run a small online florist and my old website was holding the whole business back, orders were slow and the site looked nothing like the brand I'd built on Instagram. Oliver and the team completely rebuilt it and now the ads are bringing in proper orders every week.

J
Julie LurieApril 2026
Google

A good fit if

  • ✓Any sector. Ecommerce, lead gen, local, B2B, subscriptions, apps
  • ✓The offer's proven and the margin can carry paid traffic
  • ✓You're spending £5k a month or more, up to whatever you can profitably deploy
  • ✓You'll let us run the creative, and fix the landing page if it's the problem

Not a fit if

  • ✕You're under £5k a month in spend, there isn't enough data to do it properly
  • ✕You'll judge the whole thing on week one
  • ✕You want every ad approved by committee before it runs
  • ✕You're shopping on management fee and the cheapest wins

Questions we get asked.

Straight answers. If yours isn't here, ask it in the form below.

You do. Always. We work inside your Google Ads and Meta accounts as a partner, the data and the history are yours, and if we ever part ways everything stays exactly where it is.

Depends what you sell. If people already search for it, Google first, because you're catching demand that exists. If they don't know they need it yet, Meta first, because you're creating it. Most businesses end up running both, and that's where it gets efficient.

Yes. Google only or Meta only, scoped on the same rolling monthly terms. Running both together is where the compounding is, which is why most who start with one add the other within a quarter, but you don't have to start there.

Yes, in-house. Creative strategists, video editors, designers and copywriters on the team, so statics, video edits, copy and UGC briefs all come from us. A new batch goes into testing every week. If you have a creator or content team we'll brief them too, but we're not waiting on anyone to ship ads.

Google Search moves in weeks, because the demand is already there. Meta usually needs four to six weeks of testing before it settles and scales. Either way you'll see what's happening from the first weekly report, good or bad.

£5k a month in ad spend. Below that there isn't enough data to test and scale properly and you'd be paying us to guess. At the other end we manage accounts spending up to £3M a month, so there's no ceiling you'll hit with us.

When it's needed, yes, quoted separately as a project. If the page you've got converts, we'll use it. If it's the thing losing you the sale we'll say so, build one for the ad and the audience, and host it on our own servers.

Rolling monthly with seven days' notice. New Meta accounts run a two-month first cycle, because the first four to six weeks are testing and month two is where it pays, then rolling from there. No twelve-month lock-in, no exit fee.

All of it. They're your accounts, you have full access, and the weekly report shows spend and return in plain English. There's nothing to hide because we're judged on the same numbers you are.

Yes, and plenty of partners use us that way. Media buyers, creative strategists, editors, designers, copywriters, developers and an analyst, with one strategist accountable for the number. It's a fractional marketing department for a fraction of eight salaries.

Google and Meta are where we're best and where the budget nearly always returns most. If another platform genuinely fits what you sell, we'll say so and either run it or point you to someone who lives there.

Where we work.

Manchester is where we sit. These are the areas we already run this in.

Work with us.

Tell us what you're spending, what it's returning and what you sell. You'll hear back within one working day with what we'd change first.

What do you need?
One working day to reply. No newsletters, no drip sequences.