Birmingham Google Ads built around ROAS, not dashboards
We manage Google Ads for Birmingham ecom brands and West Midlands service businesses. Search, Shopping, Performance Max. £500/month + 10% of ad spend.
Birmingham CPCs are reasonable. Most accounts still waste half the budget
Birmingham CPCs sit in a sweet spot — lower than London, higher than rural. Which means there’s room for lean accounts to print money. The problem is most Birmingham Google Ads accounts we audit are running broad match on everything, no negatives, and Performance Max eating brand searches.
A typical Birmingham ecom brand on £2,500/month Google Ads is probably wasting £600-£900. A local Birmingham service business on £1,500 might be bidding on intent that never converts. More budget won’t save those accounts — proper structure will.
We rebuild accounts from conversion tracking up. Server-side where possible. Clean campaign separation. Tight match types. Weekly search term reviews. Smart Bidding fed with actual data.
How we structure Birmingham accounts
Ecom and local, different plays
Birmingham ecom brands live on Shopping and Pmax. We integrate with Shopify’s Google channel or Merchant Center, optimise product feeds, and run Pmax with brand exclusions.
Birmingham local service businesses run tight Search campaigns. Geo-targeting to the West Midlands. Call extensions and form fill tracking. Landing pages matched to each ad group. Call tracking via Google Forwarding Numbers so we know which ad drove which call.
Pricing
£500/month management + 10% of ad spend. You pay Google directly, we never touch your card. Rolling monthly, 7 days’ notice.
Minimum recommended ad spend is £1,000/month for Birmingham local, £2,000+ for ecom. Full pricing: Google Ads Management.
FAQs
What’s a good ad spend for a Birmingham business?
Local: £1,000-£2,000/month minimum. Ecom: £2,000+. Below those numbers there’s not enough data to optimise on.
Do you run Performance Max?
Yes — with brand exclusions, proper asset group structure, and signals feeding it. Not “set it and forget it”.
Can you run ads alongside SEO?
Yes, most Birmingham clients do both. SEO for compounding, ads for speed.
Who owns the account?
You, always. We manage via our Google Ads manager account. The account stays yours.
What if my account gets suspended?
We help you appeal. We don’t guarantee reinstatement — Google decides.
“These guys are the real deal. Have helped grow our revenue massively over Q4.”
— Built Different, verified Trustpilot review