Google Ads agency in Manchester built for ROAS, not reports
We manage Google Ads for Manchester ecommerce brands and local service businesses. Search, Shopping, and Performance Max campaigns built around conversion quality and profitability. £500/month management plus 10% of ad spend, rolling monthly.
Most Manchester Google Ads accounts are leaking money
We audit Manchester ad accounts every week and the same issues keep turning up. Broad match on everything. No negative keyword lists. Smart Bidding running with no conversion data. Performance Max eating brand searches for free. Single-campaign accounts with no structure. All of it burning budget that should be producing sales.
A typical Manchester ecom brand spending £3k/month on Google Ads is probably wasting £800-£1,200 of it. A local service business spending £1.5k is probably bidding on the wrong intent entirely. The fix isn’t more budget. It’s structure.
We come in, rebuild the account properly, and run it the way Google’s own documentation actually recommends. Clean campaign structure, proper match types, real negatives, conversion tracking that isn’t lying to you.
How we structure Manchester Google Ads accounts
Ecom vs local: different game, different structure
Manchester has two very different Google Ads worlds. Ecom brands out of the Shopify cluster around Altrincham, Cheadle and the city centre are chasing ROAS on Shopping and Pmax. Local businesses across Bury, Oldham, Rochdale and Stockport are chasing calls and form fills from Search.
For ecom, we’ve used the same frameworks on NoSnore (£0 to £250k documented ad spend) and clients like Olympian Health.
For local, the play is tight Search campaigns with geo-targeting set to Greater Manchester, conversion actions tracking calls and form fills, and landing pages that actually match the ad copy. If you’re running a one-campaign account with a generic landing page, you’re leaving money on the table.
What it costs
£500/month management fee plus 10% of ad spend. You pay Google directly for the ads themselves — we never touch your budget. Minimum recommended ad spend is £1,000/month, but we’ve made £600/month accounts profitable for the right business.
Rolling monthly. 7 days’ written notice to cancel. Full breakdown on the Google Ads service page.
FAQs
How much should I spend on Google Ads in Manchester?
Local service businesses: £1,000-£2,000/month minimum for decent data. Ecom: £2,000+/month to get statistical significance on Shopping. Below those numbers, you’re gambling more than testing.
Do you manage Performance Max?
Yes — but properly. Brand exclusions, asset group structure, proper signal feeding. Not just “set it and hope”.
Can you run Google Ads alongside SEO?
Yes, and most Manchester clients do both. SEO for long-term compounding, ads for immediate traffic. The two feed each other on keyword data.
Who owns the account?
You do. Always. We manage it under our Google Ads manager account, but the account itself lives under your ownership.
What if my ad account gets suspended?
We help you appeal but can’t guarantee reinstatement — nobody honest can. Google makes those calls.
“These guys are the real deal. Have helped grow our revenue massively over Q4.”
— Built Different, verified Trustpilot review
Other services we run in Manchester
Google Ads in other UK cities
Let’s chat
3 spots open this quarter. Send us your ad account or just a rough brief and we’ll reply with what’s actually fixable.
Say hi