Manchester click costs sit well above the national average on commercial terms, because you are bidding against agencies who know exactly what a lead is worth to them.
Winning on price is not available. Winning on landing page quality and conversion rate is, and that is where the work goes.
Manchester is the largest business centre outside London, and the mix shows it: media and broadcast around MediaCityUK, a heavy concentration of ecommerce and DTC brands, professional services in Spinningfields, and a tech sector that has grown fast enough to pull talent north. It is also where we sit, on Dale Street.
Competition here is genuinely difficult. Manchester has more agencies per head than almost anywhere in the UK, and the obvious commercial terms are fought over by firms with real budgets. Winning is a question of doing the unglamorous work properly rather than finding an angle nobody has thought of.
Same team, same in-house stack, wherever you are.
Tell us what you sell and what is not working. You will hear back within one working day with what we would do first for Google Ads in Manchester.
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