London web development without the Zone 1 markup
We build custom WordPress, Shopify and React/Next.js for London clients. Clean code, fast hosting, proper Core Web Vitals. Project-based.
We build sites that stay fast after month three
Most London WordPress sites we audit score 90+ at launch and 40 six months later. Every new plugin adds load time. Every content update adds un-optimised images. The hosting was picked on price not performance. By year one the site is slower than a competitor’s £300 Wix.
We build the opposite way. Custom themes (not Elementor, Divi, or WPBakery). Minimal plugins, vetted ones. VPS hosting we control. Assets optimised at upload. Caching configured properly. CDN where it matters. Sites score 90+ on mobile PageSpeed Insights at launch and stay there.
For ecom, Shopify is usually the right answer now. Custom WooCommerce rarely pays off anymore. For apps and content sites needing maximum performance, Next.js on Vercel or our own infrastructure.
Stacks
WordPress
Custom PHP themes. ACF for content flexibility. Our own Signal SEO Command Center plugin. Hosted on our UK-based VPS.
Shopify
Theme customisation, Liquid development, section extensions, app integration. Proper architecture so you’re not locked into one theme version.
React / Next.js
Custom apps, headless sites, marketing sites where performance is non-negotiable. Hosted on our infra or Vercel.
Examples
Olympian Health is a custom Shopify build — bespoke theme, custom sections. King Productions is a designed and built WordPress site. Our own signal.marketing runs three custom WP plugins we built ourselves.
For London clients specifically, we’ve shipped Shopify builds for DTC, WordPress builds for service businesses, and Next.js builds for tech-forward startups. The stack matches the job, not the other way round.
Timelines
- Simple WordPress (5-10 pages): 3-5 weeks
- Shopify theme build: 4-8 weeks
- Complex WordPress (custom post types, integrations): 6-10 weeks
- Custom Next.js app: 10-20+ weeks
FAQs
Do you host?
Yes for WordPress. We run our own VPS. Faster and often cheaper than managed WP hosts.
Will you fix my existing site?
Depends. Solid custom WordPress: yes. 40-plugin Elementor build: often better to rebuild. We’ll tell you honestly.
What about ongoing maintenance?
Optional retainer: updates, backups, security, uptime, small content changes.
Do you design too?
Yes via Website Design, or we work from your existing Figma.
Can you integrate with my CRM / ESP / ERP?
Usually yes — Klaviyo, HubSpot, Salesforce, custom APIs. Depends on scope.
“Before I met Oliver we were getting 2/3 leads a day. Their strategy led us to 10 leads a day.”
— Caroll, verified Trustpilot review
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Let’s chat
Tell us what you’ve got and what you want. Realistic scope and timeline within 48 hours.
Drop us a message