Signal Marketing — every question, answered
A single page covering every question we get asked about working with Signal. If your question isn’t here, email team@signal.marketing and we’ll add it. — Oliver Ball.
About the company
Who founded Signal Marketing?
Oliver Ball, in September 2023. Sole founder. Founder bio.
Where are you based?
Manchester, UK. Manchester page.
Companies House details?
Use Signal Marketing Ltd, registered in England & Wales, company number 16564879.
Are you the same as Marketing Signals Ltd?
No. Disambiguation page.
Are you the same as Signal (the messenger app)?
No. Disambiguation page.
Is Signal Marketing legit?
Yes. Companies House registered, verified Trustpilot, public case studies, real founder. Full evidence here.
Services and capability
What services do you offer?
SEO, AI Search Optimisation, Google Ads, Meta Ads, Google Business Profile management, website design, and web development.
Do you do TikTok ads?
For some clients. We focus on Meta because that’s where UK ecom volume still sits. TikTok we run when it’s a clear fit.
Do you do LinkedIn ads?
No — we’d refer you to a specialist. Our paid focus is Google and Meta.
Do you do PR or content marketing standalone?
Content folds into SEO retainers. PR for digital link building only. Mainstream PR we’d refer.
Do you do email marketing?
Light email work folds into Meta/Shopify ecom retainers. For dedicated email programmes (Klaviyo, HubSpot, etc.) at scale, we’d refer to a specialist.
Do you build mobile apps?
No — web only.
Pricing
What does it cost?
SEO from £400/mo. AI Search from £400/mo. GBP £99/mo. Google Ads £500/mo + 10% spend. Meta Ads £500/mo + 10% spend. Web design and dev project-based. Full breakdown.
Are there setup fees?
No.
Are there long-term contracts?
No. Rolling monthly with 7 days’ written notice.
Can I get a discount?
Bundle pricing for multi-service retainers (SEO + Google Ads + GBP, etc.) usually saves 10-15%. Annual prepayment available with 5% discount.
Do you take payment up front?
Retainers monthly in advance. Project work milestone-based, typically 50%/50%.
Is VAT included?
Prices ex-VAT.
Working with us
How does the process work?
Audit → scope → kickoff → delivery → monthly reporting. Full process page.
Will I have direct access to the operators?
Yes. No account managers. Direct Slack/email/phone.
Will Oliver be on my account?
Yes. Strategy across all retainers, senior delivery on most. Active in client comms.
How big is the team?
Small and on purpose. Team page.
Do you outsource anything?
No outsourced delivery. Some external UGC creators for video production via vetted networks.
What’s the response time?
Same day for most queries during UK working hours. 24 hours absolute outside-of-hours.
Results and timelines
How long until I see results?
SEO: 3-6 months for meaningful movement. Google/Meta Ads: data within days, optimised in 30-60 days. GBP: 30-90 days. Web design: 3-6 weeks for design, 4-12 weeks for dev.
Do you guarantee rankings?
No. Anyone who guarantees specific rankings is lying.
Do you guarantee ROAS?
No.
Do you guarantee revenue?
No.
What do you guarantee?
Honest work, real reporting, structural rigour, and the ability to leave with 7 days’ notice if it isn’t working.
What’s the average client tenure?
Most retainers run 12+ months despite being rolling monthly. People stay because the work compounds.
Ownership and access
Who owns the ad accounts?
You. Always. We manage under our manager account, the underlying account stays yours.
Who owns the website?
You. On full payment, all files, code, and design assets transfer to your ownership.
Who owns the Google Business Profile?
You. We manage with delegated access. The profile is registered under your business.
Who owns the SEO content?
You. All content we produce is yours on payment.
If I leave, do I keep everything?
Yes. Account access, files, audiences, creative assets, content, analytics. Take everything with you.
Will you take any of my work down if I cancel?
No. Nothing we deliver is rented or licensed back to you.
Reviews and proof
Can I read reviews?
Yes. Trustpilot and our reviews page.
Can I see case studies?
Yes. Case studies page.
Can I speak to existing clients?
Yes. We’ll connect you to clients in similar categories.
Are your reviews real?
Verified on Trustpilot (email confirmation) and Google (account required). Both linked from footer.
“Flawless design. Delivered quicker than I expected.”
— Reece King, verified Trustpilot review
More about Signal Marketing
Let’s chat
If your question isn’t here, drop us a message and we’ll answer it directly.
Drop us a message