Web Design and Development

If it doesn't exist yet, we build it.

Websites, custom CMS and CRM platforms, booking engines, client portals and full backend builds. Designed in Figma, coded by us, hosted on our own servers.

  • Built Different
  • Nero Fabric
  • The Observer
  • KitchenSmart
  • AirCaddy
  • Olympian Health
  • Ultrasound Plus
  • David Rozman
  • King Productions
  • StrengthLab LDN
  • Pro Clinics
  • NoSnore
0+active partners, every sector
100%hosted on our own servers
5.0on Trustpilot and Google
24hreply on every enquiry

Sites, systems and the plumbing between them.

Six things we build, in-house, for every kind of business. Ecommerce, clinics, salons, showrooms, agencies, B2B. If it runs on the web, we've probably built one.

01

Websites

WordPress, Shopify or fully custom. Designed in Figma first, built for speed, conversion and search from the first commit. No templates, no page builders.

02

Ecommerce

Shopify builds and custom themes, product and landing pages that hold up under paid traffic, checkout flows that don't leak.

03

Custom CMS

For when WordPress fights you. Your own admin, your own content model, only the fields your team actually needs. Nothing to wrestle, nothing to update every Tuesday.

04

Custom CRM and portals

Pipelines, client portals, booking engines with deposits, payment flows, member areas. Built around how you actually operate, not how a SaaS thinks you should.

05

Backends, integrations and APIs

Payment processors, stock and calendar sync, third-party APIs, automations, the bits nobody sees but everything depends on. Built to be boring and reliable.

06

Hosting and care

Our own servers, monitoring, backups, updates and speed kept green. Rolling monthly, cancel with seven days' notice, or take the code and host it yourself.

What most partners take

Design, build, launch, host, keep improving

One team from the first Figma screen to the server it runs on, then a monthly retainer to keep it fast, fixed and moving. It's how every site on this page was built, and why they still convert a year later.

Work with us

Or just the piece you need

A landing page for a campaign. A Shopify theme. A booking engine bolted onto the site you've got. A CRM module. A backend another agency left half-finished. We'll scope it as a fixed-price project.

Scope a project

Built properly, or not at all.

Most sites are a theme, forty plugins and a prayer. Ours are designed, coded and hosted by the same people, so there's nobody to blame and nothing to untangle.

  • Designed in Figma firstEvery screen, mobile first, approved before a line of code. No surprises at launch.
  • Coded by hand, not stitched from pluginsFewer moving parts, fewer things to break, nothing to renew. Plugins only where they earn their place.
  • Fast by defaultCore Web Vitals green on launch day, because speed is a ranking factor and a conversion factor.
  • Owned by youYour code, your domain, your data, your accounts. Leave whenever you like and take all of it.
yourbusiness.co.uk
YOUR CMSPagesPostsProductsMediaUsers
Edit page, HomepagePublished
Title
Your Business, Manchester
Hero image
hero-manchester.jpg, 1600 × 900
Blocks, drag to reorder
HeroTitle, sub, two buttons
Services grid6 items
ReviewsPulls from Google
Booking formConnected to CRM
PreviewPublish
PipelineThis month, £41,300 open
New3
Harrow DentalWebsite enquiry£4,200
K. LewisCalled, callback 2pm£1,800
Contacted2
Elm InteriorsSite visit booked£9,500
Quoted2
Fletcher LtdQuote sent, opened ×3£12,400
R. OseiFollow-up Friday£2,900
Won1
Northgate ClinicDeposit paid£10,500
api.yourbusiness.co.uk, live
14:02:11 POST /api/bookings 201 84ms
14:02:11 stripe payment_intent.succeeded £45.00 deposit
14:02:12 sms confirmation sent to +44 7•••• 415
14:02:12 calendar slot held, 10:30 Thu, J. Okafor
14:05:40 GET /api/availability?date=2026-09-18 200 12ms
14:10:00 cron stock sync, 1,240 SKUs, 0 errors
14:11:03 POST /api/leads 201 61ms, pushed to CRM
14:11:04 webhook retry 1/3 ok, 220ms

How a build goes.

A typical website. Systems and platforms get scoped on their own timeline, but the shape is the same: agree it, design it, build it, launch it, keep it.

Week 1

Scope

What it has to do, what it has to talk to, who uses it. Fixed price agreed before anything gets drawn.

Weeks 2 to 3

Design

Every screen in Figma, mobile first, with real copy. You approve the design, not a description of it.

Weeks 4 to 8

Build

Coded, connected, tested on real devices. You get a staging link from the first week and watch it come together.

Launch and after

Live, then looked after

Migration, redirects, tracking and speed checked. Then hosting and care, rolling monthly, seven days' notice.

Recent builds.

All case studies
Built Different, apparel. Web development, design, search optimisation.

Exceptional across web development, design, and SEO. Has materially improved both organic search and conversion rate for my clothing brand. Strong recommendation.

B
Built DifferentApril 2026
Google
KitchenSmart, kitchen showroom. Website design and build.

Signal carried out a new website design for my company KitchenSmart, which is absolutely stunning and we are thrilled with the results (and so fast too). They also handle all our SEO work and our Google Ads accounts. We went to Signal after being let down by previous agencies and couldn't be happier with the switch.

D
David, KitchenSmartApril 2026
Google
Krystian Murawski, mobile mechanic. Website and local search.

Proper sound. Needed a website plus help getting found on Google. Signal sorted it, no messing. Site works on phones which is where all my jobs come from, and I'm actually showing up when people search now. Bookings have picked up nicely since.

K
Krystian MurawskiApril 2026
Google

A good fit if

  • ✓Any sector. Ecommerce, clinics, salons, showrooms, B2B, SaaS, agencies
  • ✓You know what the site or system has to do, or you'll let us work it out with you in week one
  • ✓You want it fast, findable and yours, not a rented theme
  • ✓You'll make decisions when we ask, so the build keeps moving

Not a fit if

  • ✕You want a template skinned in your colours by Friday
  • ✕The scope changes every week and nobody's allowed to say no
  • ✕You're shopping on price and the cheapest quote wins
  • ✕You want to keep the forty plugins

Questions we get asked.

Straight answers. If yours isn't here, ask it in the form below.

Whichever fits. Shopify if you sell products and want the checkout handled. WordPress if your team needs to edit content and the site is mostly pages. Fully custom when either of those would be fighting you, which is more often than people think. We'll tell you which in the first call, and why.

No. Every site is designed in Figma and coded by hand. Plugins get used where they genuinely earn their place, not as a substitute for building the thing.

That's the whole point of custom. Booking engines with deposits and reminders, client portals, pipeline CRMs, member areas, stock and calendar sync, admin panels with only the fields your team needs. We've built them for salons, pharmacy groups, clinics and agencies. Tell us the process and we'll build the software to match it.

You do. Code, domain, hosting accounts, data, all of it. If you leave, you take the lot and we'll help you move it.

A landing page in days. A full site in four to eight weeks, most of which is design approval and content. Custom systems get their own timeline in the scope, with milestones you can see on staging as they land.

Yes, once the scope is agreed in week one. If the scope changes, the change gets quoted before we do it, so there are no surprise invoices at the end.

On our own servers, with monitoring, backups and updates handled, on a rolling monthly care plan you can cancel with seven days' notice. Or take the code and host it wherever you like. Your call.

Yes, and it's more common than you'd think. We'll audit what's there, tell you honestly whether it's worth saving, and either finish it or rebuild it properly. Either way you'll know the cost before we start.

Always. Core Web Vitals green on launch, structured data, clean URLs, redirects mapped on migration so you don't lose rankings. The same team runs search optimisation, so the site is built to rank from day one, not fixed for it later.

Copy, yes, with copywriters in-house. Photography we'll brief a shoot or source it properly, whichever fits the budget. Design happens with real words and real images, not lorem ipsum and grey boxes.

It's the same team, so yes. Tracking, landing pages, conversion flows and search structure are built in from the start, and if we're running your paid media or search as well, nothing gets lost in a handoff.

Where we work.

Manchester is where we sit. These are the areas we already run this in.

Work with us.

Tell us what needs building, what it has to connect to and when you need it. You will hear back within one working day with how we would approach it.

What do you need?
One working day to reply. No newsletters, no drip sequences.