Nero Fabric — Custom Shopify Landing Page

01 / The Problem

A Generic Storefront Facing Premium Meta Traffic.

Nero Fabric is a UK activewear brand built around a strong proposition — high-end, all-natural gym wear made without polyester or plastic. The product has a clear story and a premium positioning, priced against technical activewear rather than mass-market gym gear.

The problem was not the product. It was the landing experience. Paid traffic from Meta was being sent to the main Shopify storefront, which had to serve every visitor at once — returning customers browsing new drops, prospecting traffic learning about the brand, and warm buyers ready to check out. A storefront that tries to do all three ends up doing none of them well, and for a premium product at a premium price point, that gap hurts conversion rate.

Nero needed a dedicated paid-traffic landing page built around a single goal, a single product, and a premium-feeling experience that justified the price to a first-time visitor arriving cold from an ad.

02 / The Solution

A Custom Shopify Liquid Landing Page Built For Conversion.

Rather than bolting a landing page onto the standard Shopify theme, we built a fully custom Liquid landing page designed specifically for premium Meta traffic. Every section was engineered around conversion logic, tested creative angles, and the brand’s visual standard.

1. Custom Liquid Landing Page Template

   The page was built as a standalone Shopify Liquid template, not a page builder drag-and-drop job. This gave us full control over the HTML, CSS, and performance, without the theme bloat or layout limitations of standard Shopify sections. Every element renders exactly how it was designed, on mobile and desktop.

2. Custom Product Section

   We designed and built a bespoke product section tailored to the hero product rather than reusing the default Shopify PDP component. Variant selectors, inseam options, colour swatches, pricing, and the primary add-to-cart were all structured to move the visitor toward purchase in a single, clear flow. No cross-sells, no distractions, no upsells competing for attention.

3. Premium Visual Design

   Activewear at this price point is judged on the design as much as the product. The landing page was designed to feel closer to a fashion editorial than a gym ad — considered typography, plenty of white space, controlled imagery, and a restrained colour system. The aim was to make the price feel earned, not negotiated.

4. Meta-First Structure

   The page structure was mapped against how Meta traffic actually behaves. Hook in the hero to match ad creative, proof points above the fold, the product offer visible without deep scrolling, and social proof layered throughout. Everything optimised to the way people read a paid landing page on a phone with a five-second attention window.

5. Shopify-Native Checkout Flow

   Because it was built directly in Liquid, the landing page plugs straight into Shopify’s native cart and checkout. No third-party funnel apps, no subscription fees per funnel, no broken attribution. The Meta pixel, Conversions API, and native analytics all fire exactly as they do on the main store.

03 / The Result

A Conversion-First Destination For Paid Traffic.

The finished landing page gives Nero a dedicated destination for Meta traffic that matches the brand’s premium positioning and focuses every visitor on one clear action — buying the hero product.

Instead of sending ad spend to a general storefront that dilutes intent, Nero now runs Meta campaigns into a landing page designed around the demographic, the product, and the conversion goal. The custom Liquid build keeps everything native to Shopify — cart, checkout, pixel, and analytics — while giving Nero a layout and design system they could never have achieved inside a stock theme.

Delivered in under two weeks, the page gives the brand a proper paid-traffic landing experience without sacrificing the premium feel that makes Nero what it is.