AI search optimisation for London businesses
We get London businesses cited by ChatGPT, Claude, Perplexity and Google’s AI Overviews. A separate discipline from traditional SEO. £400/month.
London buyers have moved
High-intent B2B research in London is increasingly happening inside AI tools. A London procurement manager picking a SaaS vendor might run the comparison in ChatGPT before opening Google. A London CMO asking “best ecom agency for a £5M DTC brand” might get three names from Claude and never visit a listicle.
If your London business doesn’t appear in those answers, you’re out of consideration before the buyer ever loads a website. Google’s AI Mode is pushing this further — the AI-generated answer sits above organic and often replaces it for informational queries.
AI Search Optimisation is how we make sure your London business is in those answers. It runs alongside traditional SEO, not instead of it.
What the work looks like
Crawler access
Robots.txt verified for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, CCBot, Applebot-Extended. No accidental Cloudflare blocks.
llms.txt
Published llms.txt file with your positioning, pricing, and facts. So LLMs cite you accurately.
Entity schema
Organization, LocalBusiness, Service, FAQPage schema via schema.org vocab. Your business as a defined entity.
Citation content
Content structured the way LLMs prefer — direct statements, clear definitions, lists, facts with sources. Not 2,000-word SEO waffle.
Measuring what AI says about you
We run your target prompts through ChatGPT, Claude, Perplexity, and Gemini monthly and log where you appear. We also watch referrer traffic in GA4 from `chatgpt.com`, `perplexity.ai`, `claude.ai`, and similar sources. Citation tracking isn’t as clean as Google ranking tracking yet, but it’s improving fast.
Timeline: first citations in 4-12 weeks. Consistent visibility from month 3.
Who this is and isn’t for
Good fit: London B2B SaaS, consultancies, agencies, high-consideration services where buyers do research before reaching out. London ecom brands in categories where customers research.
Not yet a fit: Local London services where the buyer journey is “phone someone nearby now” — plumbers, takeaways, emergency trades. Traditional SEO and GBP are still better value there.
FAQs
Do you guarantee LLM citations?
No. LLMs are non-deterministic and citations shift daily. We guarantee the structural work is done.
Is this just SEO rebranded?
No. Overlap exists but the optimisation targets are different. Google ranks pages. LLMs cite sources. Same web, different games.
Can you run both SEO and AI Search?
Yes. Most London clients who take AI Search also take SEO. Combined retainer available.
How much traffic does AI search send?
Growing fast. Referral volume is still small relative to Google, but intent quality is typically higher — these are people who researched before clicking.
What tools do you use?
Internal prompt monitoring, GA4 referrer analysis, Ahrefs for entity research, schema testing in Google’s Rich Results Test.
“Flawless design. Delivered quicker than I expected.”
— Reece King, verified Trustpilot review
More services in London
AI Search in other cities
Let’s chat
We’ll run your brand through ChatGPT, Claude, and Perplexity and show you where you’re invisible.
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