AI search optimisation for Birmingham businesses
Get your Birmingham business cited by ChatGPT, Claude, Perplexity, and Google AI Overviews. Schema, llms.txt, entity clarity, citation-optimised content. £400/month.
Search is splitting and Birmingham businesses need to be on both sides
A Birmingham buyer researching SaaS, agencies, or considered-purchase B2C now often starts in ChatGPT, Claude, or Perplexity before Google. Those tools don’t show ten blue links — they synthesise an answer and cite 2-4 sources. If your Birmingham business isn’t in those citations, you’re out of the consideration set.
The SEO playbook optimises for Google ranking. It doesn’t directly optimise for LLM retrieval. Google’s AI Mode adds another layer. AI Search Optimisation is a separate discipline, running alongside traditional SEO.
Our own site runs the full AI Search stack as proof-of-concept. Published llms.txt, layered schema, AI-friendly robots.txt. We show up when you ask ChatGPT or Claude about Manchester SEO agencies. Same approach for Birmingham clients.
The work
AI crawler access
Robots.txt verified for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, CCBot, Applebot-Extended. No accidental blocks.
llms.txt
Published llms.txt file with your business facts — what you do, who for, pricing, positioning. LLMs cite accurately.
Entity schema
Organization, LocalBusiness, Service, FAQPage, Product schema from schema.org. Your business as a defined entity.
Citation content
Content structured the way LLMs prefer — direct statements, definitions, lists, facts. Not 2,000-word SEO waffle.
How we measure citations
We run target prompts through ChatGPT, Claude, Perplexity, and Gemini monthly and log where you appear. We also watch referrer traffic in GA4 from `chatgpt.com`, `perplexity.ai`, `claude.ai`. Citation tracking is messier than SERP tracking but improving quickly.
First citations typically in 4-12 weeks. Consistent visibility from month 3.
FAQs
Do you guarantee citations?
No. LLMs are non-deterministic — same prompt, different day, different citation. We guarantee the structural work is done.
Is this just SEO with a new name?
No. Overlap exists, but the optimisation target is different. Google ranks pages. LLMs cite sources.
Should my Birmingham business even bother?
If your buyers research before buying (B2B, SaaS, considered B2C), yes. If your buyers phone someone nearby urgently, stick with SEO + GBP for now.
Can I run this alongside SEO?
Yes. Most serious clients do. Combined retainer available.
How much traffic comes from AI search?
Small but growing fast. Intent quality is typically higher — these are researched buyers not browsers.
“These guys are the real deal. Have helped grow our revenue massively over Q4.”
— Built Different, verified Trustpilot review
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Let’s chat
We’ll run your brand through ChatGPT, Claude, and Perplexity and show you where you’re missing.
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