Birmingham website design built around user intent
We design conversion-focused websites in Figma for Birmingham ecom brands, SaaS startups, and service businesses. Mobile-first, intent-structured, handover-ready. Project-based pricing.
Most Birmingham websites look fine. Few convert
There’s no shortage of decent-looking Birmingham websites. The gap isn’t visuals — it’s structure. A site can look modern and have a 1.1% conversion rate because the IA is wrong, the hero doesn’t answer “what do you do”, social proof is buried, and the CTA sits below the fold on mobile.
We design around user intent first. Who lands on the site? From where? Looking for what? Answer that, agree the structure, then make it look like you. Structure before visuals, always.
Every design is mobile-first. Over 70% of UK traffic is mobile, and Google indexes mobile first. We design the phone view first, then upscale.
Process
- 01. Intent mapping. Who, from where, looking for what. Written down before anything visual.
- 02. Wireframes. Low-fi structure in Figma. Agreed before visuals start.
- 03. Visual design. Typography, colour, components, states. Full design system as reusable Figma components.
- 04. Prototype. Interactive Figma prototype. You click through the site before a line of code is written.
- 05. Handover. Annotated file, component library, assets. Your dev team gets everything. Or we build via Web Development.
Good examples
King Productions is a designed-and-built brand-forward site. David Rozman is a luxury salon rebuild. Olympian Health is a custom Shopify.
For Birmingham ecom we typically design in Figma then build on Shopify. For service businesses, WordPress with custom themes. For tech-forward brands, React / Next.js.
Pricing
Project-based. A typical Birmingham small business site (5-8 pages, mobile + desktop, full design system) sits in the low-to-mid 4 figures. Ecom and custom app designs scale from there.
Design-only or bundled with Web Development. Full breakdown: Website Design service page.
FAQs
How long does a Birmingham website design take?
3-6 weeks kickoff to final Figma file. Depends on scope and feedback speed.
Design only or design + build?
Either. Figma handover for your team, or bundled with Web Development.
Can you work with an existing brand?
Yes — we use your existing brand system, or refresh light brand elements if needed.
Does design help SEO?
Yes — structural decisions (heading hierarchy, internal linking, IA) feed SEO.
Who owns the files?
You do, on full payment.
“Flawless design. Delivered quicker than I expected.”
— Reece King, verified Trustpilot review