Search Optimisation

Be the only name that comes up.

On Google, and now inside ChatGPT, Claude, Gemini and Perplexity. Technical fixes, content that earns its place and links that count, all done in-house.

  • David Rozman
  • King Productions
  • StrengthLab LDN
  • Pro Clinics
  • NoSnore
0+search profiles managed
4AI engines tracked, weekly
5.0on Trustpilot and Google
24hreply on every enquiry

Everything search. Nothing bolted on.

Six workstreams, one team, one number to hit. Take all six, or just the one you're missing.

01

Technical

Crawl, indexing, speed, schema and site structure. We fix it ourselves rather than sending you a PDF of problems.

02

Content

A keyword map tied to what actually makes money, then pages written, published and refreshed by us when they slip.

03

Links

Earned placements on real sites through digital PR and outreach. No farms, no directories, nothing that gets you penalised.

04

AI search

Tracked and optimised for ChatGPT, Claude, Gemini and Perplexity. Entity clarity, structured data and the sources those models actually read.

05

Google Business Profile

Categories, posts, reviews, photos and spam removal for anyone selling locally. Owned and managed, not left to rot.

06

Reporting

Weekly, in plain English. Rankings, traffic, leads or revenue, and what we're changing next week. Read it in two minutes.

What most partners take

The full programme

All six workstreams, one team, one weekly report. It compounds: the technical work makes the content rank, the links make it stick, the AI layer gets it cited. Every result on this page came from the full programme.

Work with us

Or just the piece you're missing

Content already covered? Only need links, a technical clean-up, or someone to actually run your Google Business Profile? We'll scope a single workstream on the same rolling monthly terms. Most who start with one add the rest within a quarter.

Scope one workstream

Ranking on Google was the job. Now it's five jobs.

More and more of your customers ask an AI before they search. If the answer doesn't name you, you don't exist. We make sure it does.

  • Entity clarityThe models need to know exactly who you are, what you do and where. We make that unambiguous everywhere they look.
  • Structured dataSchema that machines can parse without guessing. Services, locations, reviews, products, people.
  • The sources they trustReviews, press, listings and citations on the sites the models pull from. That's where the answer gets decided.
  • Tracked weeklyWe ask the questions your customers ask, across all four engines, and report who gets named.
ChatGPT···
Who's the best in Manchester for this? I want someone with good reviews.
Ask anything
ClaudeSonnet 4.5
Who's the best in Manchester for this? I want someone with good reviews.
Reply to Claude…
Gemini2.5 Pro
Who's the best in Manchester for this? I want someone with good reviews.
Ask Gemini
perplexityPro
Who's the best in Manchester for this? I want someone with good reviews.
Sources
yourbusiness.co.ukBook online, same-week availability
google.comYour Business, 5.0 (312 reviews)
trustpilot.comYour Business reviews, Excellent
Answer
Ask a follow-up

The first 90 days.

Search compounds. The first quarter is about clearing what's holding you back and getting the machine running.

Days 1 to 14

Audit and fix

Full technical crawl, indexing, speed, tracking. Quick wins shipped in week one, not scheduled for month three.

Days 15 to 45

Foundations

Keyword map tied to revenue, page templates, Google Business Profile overhaul and the first content live.

Days 46 to 90

Compounding

Content cadence running, first links landing, AI citations tracked and the first ranking moves in your weekly report.

Ongoing

Rolling monthly

Weekly reports, a monthly plan, and a retainer you can cancel with seven days' notice. We re-earn it every month.

Search work that paid.

All case studies
Built Different, apparel. Search optimisation, web development, design.

Exceptional across web development, design, and SEO. Has materially improved both organic search and conversion rate for my clothing brand. Strong recommendation.

B
Built DifferentApril 2026
Google
KitchenSmart, kitchen showroom. Website, search optimisation, Google Ads.

Signal carried out a new website design for my company KitchenSmart, which is absolutely stunning and we are thrilled with the results (and so fast too). They also handle all our SEO work and our Google Ads accounts. We went to Signal after being let down by previous agencies and couldn't be happier with the switch.

D
David, KitchenSmartApril 2026
Google
Krystian Murawski, mobile mechanic. Website, local search, Google Business Profile.

Proper sound. Needed a website plus help getting found on Google. Signal sorted it, no messing. Site works on phones which is where all my jobs come from, and I'm actually showing up when people search now. Bookings have picked up nicely since.

K
Krystian MurawskiApril 2026
Google

A good fit if

  • ✓You already sell something people search for, and the site converts when they land
  • ✓You want the work done, not a monthly deck about the work
  • ✓You're happy to be judged on leads and revenue, not just rankings
  • ✓You'll give us access and answer questions quickly

Not a fit if

  • ✕The site launched last week and there's no revenue yet
  • ✕You want a guarantee of position one in thirty days
  • ✕You're shopping on price and the cheapest quote wins
  • ✕You want to approve every sentence before it goes live

Questions we get asked.

Straight answers. If yours isn't here, ask it in the form below.

Technical fixes move things in weeks. Content and links compound over three to six months. You'll see what's moving from the first weekly report, and we'll tell you what's not moving too.

No one honest does. Google doesn't sell positions. What we guarantee is the work, the reporting and that you'll know exactly where you stand every single week.

Making sure ChatGPT, Claude, Gemini and Perplexity name you when someone asks a question you should be the answer to. It's entity work, structured data, reviews and citations on the sources those models read, tracked weekly across all four.

Yes. Technical only, content only, links only or Google Business Profile only, scoped on the same rolling monthly terms. The full programme is where the compounding happens, which is why most who start with one workstream add the rest within a quarter, but you don't have to start there.

Yes, in-house, and we publish it too. You approve the plan and the first pieces, then we ship on a cadence. Nothing is outsourced to a content mill.

Earned placements on real sites, through digital PR, data pieces and outreach. No private networks, no paid directories, nothing that gets you a manual action two years later.

Usually not. If the site is genuinely holding you back we'll say so in the audit, with the reasons. We build websites as well, so if it comes to that it stays in-house.

Both. Shopify and WordPress stores on one side, clinics, showrooms and service businesses on the other, where Google Business Profile does a lot of the heavy lifting.

Yes. We'll plug into whoever runs your site, your ads or your content and agree who owns what in week one so nothing gets done twice or not at all.

Rolling monthly. Seven days' notice to cancel. No twelve-month lock-in, no exit fee. If the work isn't paying for itself, you shouldn't be paying for it.

Access to the site, Search Console, Analytics and your Google Business Profile, plus an hour with whoever knows the business best. We take it from there.

Where we work.

Manchester is where we sit. These are the areas we already run this in.

Work with us.

Send us your site and what you'd like to rank for. You'll hear back within one working day with what we found and what we'd do first.

What do you need?
One working day to reply. No newsletters, no drip sequences.