The brief
KitchenSmart are the only Which? endorsed kitchen company in Milton Keynes, supplying and installing German kitchens across Buckinghamshire and the towns around it. They had the showroom, the accreditations and the reviews. What they had was a website a decade old and an agency relationship that had quietly stopped working.
David had been paying that agency every month for website maintenance and Google Ads for over five years. In November 2025 the invoices kept arriving while no ads ran at all.
What we did
The site came first. Ten years old, no conversion work, content that had gone stale, and no straightforward route for a visitor to book a design visit, which is the only thing the website is really there to do. We rebuilt it around that one action.
Then the ads went back on, and search work started alongside them. We deliberately target different terms in Google Ads than we chase organically, so the two are not bidding against each other for the same clicks and we are not paying for a position search could earn on its own.
Every week David gets a breakdown of what ran and what it produced. Given what came before, that is not reporting for the sake of it.
