London local packs are fought borough by borough.
London is the only place we cover where both terms sit at 3,600 searches a month, with difficulty at 53 and 52. There is no soft entry point and no cheap keyword left.
So chasing the headline term is a waste of a year. Boroughs, sectors and long-tail questions are where a London business actually gets found. For a local business in London, the map pack is usually worth more than the whole rest of the results page. It sits above everything, it shows your rating, and it gives people a phone number before they have even seen your website. Most profiles in Greater London are half finished.
A single profile will not rank across the city and pretending otherwise wastes months. Multi-location businesses need a profile per site, each with its own reviews and its own service areas, properly separated so they do not cannibalise each other.
London is not one market. Finance in the City, media in Soho and White City, retail and DTC across east London, and a startup scene that spans all of it. What a business needs in Croydon has very little to do with what a brand needs in Shoreditch, and treating the city as a single audience is the most common way money gets wasted here.
The hardest market in the UK, on every measure. Cost per click is the highest in the country, organic results are dominated by national brands with dedicated in-house teams, and the local pack is crowded in every borough. Anyone promising quick wins in London is either new or lying.
Same team, same in-house stack, wherever you are.
Tell us what you sell and what is not working. You will hear back within one working day with what we would do first for Google Business Profile management in London.
Cookies
We use analytics and advertising cookies to see what is working. Nothing non-essential runs until you say yes. Cookie Policy