The brief
Tyler was running Nero Fabric’s marketing himself, on top of running the business. He had cycled through freelancers who could not get it right, and every handover cost him time he did not have. The product was good and the store was live. What was missing was anyone he could hand the whole thing to.
The first job was not media. It was landing pages.
What we did
We run the strategy, the media buying and the landing pages as one thing rather than three, which is the only way the pages and the creative stay in step. Paid media reaches people already looking for what Nero sell. Search reaches the ones who do not know the brand exists yet, and it compounds instead of stopping the day you turn the budget off.
On creative we run a deliberately wide range, from brand led work through to AI generated, and keep testing across the whole spread rather than settling on one style. Different formats fatigue at different rates, so breadth is what keeps a scaling account from stalling. It is also why Nero go into Q4 2026 with a tested library rather than a scramble.
