What does Google Business Profile management cost?
UK GBP management runs £49-£500/month depending on tier. Most agencies charge too much and deliver too little. Below is what each tier actually costs and what you should expect for the money. — Oliver Ball.
The short answer
UK GBP management pricing tiers in 2026:
- £49-£99/month: Honest end of the market. Active profile management, posts, photos, review responses, monthly reporting.
- £100-£250/month: Mid-market UK agencies. Often bundles GBP with light SEO.
- £250-£500/month: Full-service local SEO with citation building and advanced reporting.
- £500+/month: Multi-location, enterprise, or specialist categories.
We charge £99/month. Most of our competitors charge 2-5x for the same deliverable.
What you should get for £99/month
- Profile optimisation: Categories (primary + secondary), services, attributes, business description, hours, booking link, products if applicable.
- Weekly Google Posts: Offers, updates, events. Active profile signal.
- Monthly photo uploads: Geo-tagged batch. Photo cadence correlates with ranking.
- Review response within 24 hours: Every review, in your brand voice.
- Q&A monitoring: Seed FAQ-style questions, answer new ones promptly.
- Monthly reporting: Map Pack ranking, calls, direction requests, website clicks.
Anything less is overpriced. More on what we deliver.
What you should NOT pay extra for
- Setup fees of £200-£500. Profile optimisation should be included month one. We don’t charge it.
- “Premium reporting” tiers. Reporting should be plain-English and included.
- “Advanced citation building” upcharges. Citation cleanup is part of GBP work, not a separate service.
- Tools billed separately. Whatever rank tracker the agency uses should be included.
- 12-month contract lock-ins. Rolling monthly should be the default.
When £99/month is enough vs when you need more
£99/month is enough for: Single-location service businesses, most local SMEs, hospitality, salons, trades, clinics, retail.
£200-£500/month makes sense for: Hyper-competitive central London categories (dentists, solicitors). Multi-location businesses (3-10 profiles). Franchise networks.
Custom enterprise pricing: 10+ locations, multi-region, multilingual.
Reviews — the £49/month add-on
Reviews are the biggest single Map Pack ranking lever. Most GBP services don’t include review generation. Our review add-on at £49/month runs structured request flows to recent customers via SMS and email, plus we write the review responses.
A typical local business can grow from 20 reviews to 80+ reviews in 6 months with this system. The Map Pack ranking impact often pays for the add-on within the first month.
Total monthly cost: £148 (£99 GBP management + £49 review add-on). Compared to £400-£600/month at most competitors, the value math is straightforward.
DIY vs paid management — when to switch
DIY GBP management is reasonable if:
- You have 2-3 hours per week consistently
- You can write basic post copy and respond to reviews
- You’re not in a hyper-competitive category
- You already have foundational SEO running
DIY usually breaks down because business owners don’t have the consistency. Posts go up for 4 weeks, then fall off when life gets busy. Reviews go unanswered. Photos stop being uploaded. The compounding signal Google uses to rank profiles disappears. £99/month buys consistency you can’t reliably do yourself.
FAQs
What’s a fair price for GBP management?
£49-£150/month for single-location SMEs. Below £49 the work doesn’t exist. Above £150 you’re usually overpaying.
How long until I see Map Pack movement?
30-90 days. Full Map Pack guide.
What if I have multiple locations?
Per-profile pricing scales. Bulk discount available for 5+ locations.
Do I need GBP management if I have SEO?
Different rankings, different signals. SEO ranks your website. GBP ranks your Map Pack listing. Most local businesses need both. Why we do GBP.
Are reviews really that important?
Single biggest ranking lever after proximity. 50 recent reviews often outrank 200 old reviews.
My profile got suspended. Can you help?
We assist with the appeal. Reinstatement isn’t guaranteed — Google decides.
Can I run paid ads through GBP?
Local Services Ads run alongside GBP. Different campaign type. Google Ads covers this.
What does Signal Marketing charge?
£99/month base, £49/month review add-on. Rolling monthly. Full pricing.
“Our calls have increased and we have seen improvements in our rankings on Google.”
— Simon Benford, verified Trustpilot review
Want GBP management that actually moves the Map Pack?
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