Riverside Hub Play Centre
Riverside Hub – Website Design & Development
A playful yet structured website redesign engineered to drive bookings and improve user clarity.
Deployment
- Full Website Redesign
- Figma UI Design System
- Custom WordPress Build
- Elementor Implementation
- Conversion Focused Page Structure
- Performance & Caching Optimisation
Tech Stack
01 / The Problem
A Dated Website That Did Not Match The Venue.
Riverside Hub is a busy play centre in Northampton, but their old website no longer reflected the standard of the venue. It felt outdated, lacked clarity, and did not support the brand’s wider refresh across web and social.
Performance was also holding them back. Rankings were poor, and the website experience did not guide parents, schools, or grandparents cleanly toward the right information and booking decisions.
02 / The Challenge
Playful for Kids, Persuasive for Adults.
This project had a unique creative constraint. The site needed to feel fun, energetic, and child friendly without becoming messy or overly childish.
The design and copy had to speak to adults who make the purchasing decision, while still capturing the excitement and personality of the venue for children.
03 / The Solution
Full Redesign, Figma to Custom WordPress Build.
We handled the project end to end, starting with a complete redesign in Figma and finishing with a custom WordPress build using Elementor. The focus was on structure, clarity, and conversion, while keeping the look playful and on brand.
Figma Design System & Revisions
We redesigned the full website from scratch in Figma, iterating through revisions until the visual direction felt playful but premium. Clear hierarchy, clean layouts, and controlled colour and illustration usage kept the experience fun without looking chaotic.
Clear Page Flows & CRO Structure
We rebuilt the page structure with clear flows so visitors can quickly find what they need, whether they are booking a visit, exploring party options, or checking venue information. Conversion elements were baked in throughout with stronger CTAs, clearer page intent, and a more guided journey.
Landing Pages for High Intent Searches
Dedicated landing pages were created for key intent areas such as parties, soft play, toddler sessions, school visits, and more. This made the offer easier to understand and created a cleaner path from interest to action.
SEO Safe Rebuild & Performance Focus
To protect existing SEO value, the URL structure was kept consistent. Because the site is video heavy, performance was supported through strong caching and optimisation to keep the experience smooth across devices.
04 / The Result
A Modern Website Built To Drive Bookings.
Riverside Hub now has a fresh, structured website that matches the venue experience and supports their wider brand refresh. It balances playful design with adult focused clarity, making it easier for visitors to understand the offer, navigate key pages, and take action.