E-Commerce Brand Scale & Exit
NoSnore – 7 Figure Internal Brand
Internal brand scaled from £500 to seven figures in under 12 months before successful exit.
Deployment
- Brand Development
- Shopify Store Build
- Meta Ads Scaling
- Google Ads Expansion
- UGC Creative Strategy
- 3PL Transition & Ops Scaling
Tech Stack
01 / The Opportunity
From £500 to 7 Figures in Under 12 Months.
NoSnore was an internal brand launched in 2023 with one simple product: premium earplugs designed to block out a snoring partner.
We started with £500, one SKU, and a clear angle. The goal was not to test slowly. The goal was to scale.
Within 90 days revenue moved from £5,000 per month to £55,000 per month. Less than a year later, the brand crossed seven figures in revenue across the UK and EU.
02 / The Strategy
Creative-Led Scaling & Relentless Optimisation.
UGC-Led Meta Scaling
The breakthrough came through creative, not technical targeting. We leaned heavily into UGC-style ads centred around relationship pain, partners dealing with snoring disruption.
Meta became the primary growth engine. With an average CPA of £10 and peak ROAS of 4 during Q4 gifting season, we scaled ad spend to £5,000 per day.
Offer & AOV Engineering
With a £35 base AOV and a single SKU, growth required smart bundling. We introduced high incentive bundles to increase order value and absorb rising ad spend without destroying margin efficiency.
Operational Evolution
Initially fulfilling in house, we hit a shipping bottleneck as volume accelerated. During Q4 we transitioned to a 3PL to unlock faster dispatch, higher capacity, and operational stability during peak demand.
Google Ads Expansion
As Meta scaled aggressively, we introduced Google Search and Shopping just before December. This captured high intent demand and materially increased total revenue during peak season.
03 / The Scale
Built for Growth, Not Survival.
• UK and EU market focus
• Shopify infrastructure
• UGC heavy creative testing model
• Mixed ABO and CBO scaling strategy
• Hybrid broad and interest based targeting
Cash flow remained strong throughout scale. Credit facilities supported aggressive ad expansion without constraining growth velocity.
NoSnore was built lean, scaled fast, systemised for performance, and successfully exited to allow focus on new ventures.
04 / The Outcome
Seven Figure Brand. Successful Exit.
In less than 12 months, NoSnore evolved from a £500 launch to a seven figure UK and EU brand.
Built on creative performance, operational agility, and disciplined scaling, then successfully sold.
This was structured execution from day one.