When families are searching for a day out, their decision often starts online. That means your website needs to do two things fast — grab attention and make booking easy.
Riverside Hub, Northampton’s largest indoor play centre, knew their old site wasn’t doing the job. Despite being one of the top destinations for family fun, their website looked dated and wasn’t converting visitors into ticket sales.
The Challenge
- Outdated design that didn’t reflect the vibrant, exciting experience of Riverside Hub
- Difficult navigation with too many steps before booking
- Lack of strong calls to action for key pages like events and tickets
- Mobile experience that wasn’t optimised for families browsing on the go
The Solution
Signal Marketing completely redesigned the Riverside Hub website with a focus on user experience and conversion:
- Bright, family-friendly visuals — colourful design and playful branding to capture attention
- Simple navigation — clear menu for key sections like Plan Your Visit, Events, Parties, and Tickets
- Conversion-first design — bold ‘Book Now’ buttons across every page
- Mobile-first build — making it easy for parents to check details and book from their phone in seconds
The Results
The new website feels modern, sleek, and built to convert. It reflects the fun atmosphere of Riverside Hub while giving families exactly what they need — fast access to tickets, event information, and booking.
Parents can now plan a visit with confidence, and Riverside Hub benefits from a site that drives bookings instead of losing potential customers.
Why This Matters
For entertainment and leisure businesses, your website isn’t just a digital presence — it’s your biggest sales tool. A dated or confusing site will cost you bookings, no matter how great the experience you deliver in person.
With the right design, your website becomes a conversion engine that brings families through the door.
Book a free consultation today and see how we can transform your website into one that truly converts.
About oliver@signal.marketing
22-year-old founder of Signal Marketing who built and sold a £500k e-commerce brand in just 9 months. Now helping businesses generate real revenue through data-driven digital marketing that actually works.
