At Signal Marketing, we specialise in turning ideas into scalable e-commerce brands. One of our most exciting projects was NoSnore™, a health and lifestyle product designed to help people (and their partners) finally enjoy a good night’s sleep.
When we started, the brand was completely new. No existing customer base. No social proof. No brand recognition. Just a great product with potential.
The Challenge
Most new e-commerce businesses struggle with two things:
- Building brand awareness quickly
- Generating sales without burning through budget
Our goal was simple – prove product-market fit and scale rapidly while maintaining strong ROI.
The Strategy
We created a full-funnel Meta Ads strategy that focused on:
- Awareness campaigns to generate reach and impressions cost-effectively
- Conversion-focused campaigns to drive purchases at scale
- Creative testing to identify scroll-stopping ads and refine the winning angles
- Ongoing optimisation to reduce cost per purchase and maximise returns
The Results
- £249,478.52 total ad spend
- 7,069,798 reach
- 25,441,636 impressions
- Website purchases consistently generated between £15–£25 per order
This campaign proved what’s possible when you combine the right creative, precise targeting, and relentless optimisation.
Why It Worked
- Strong creative angles – ads that highlighted relatable problems and clear solutions
- Laser-targeted audiences – making sure the right people saw the product
- Constant data analysis – doubling down on what worked, cutting out what didn’t
Takeaway for Your Business
Scaling to six figures in ad spend isn’t about throwing money at campaigns. It’s about building a repeatable, optimised system that grows your business sustainably.
If you’re ready to take your brand from zero to scalable sales, we’d love to help.
Book a free strategy call today and let’s make it happen.
About oliver@signal.marketing
22-year-old founder of Signal Marketing who built and sold a £500k e-commerce brand in just 9 months. Now helping businesses generate real revenue through data-driven digital marketing that actually works.